Let’s be honest—there are thousands of UGC creators out there right now. So why do some creators get consistent brand deals while others get ghosted, overlooked, or underpaid?
It’s not about luck. It’s about strategy.
Let’s break down 7 brutally honest reasons your UGC might not be converting—and what you can start doing today to fix it.
1. Your Content Looks Like an Ad, Not a Recommendation
If it screams “sponsored” from the first second, viewers scroll—and brands notice that.
Fix it: Open your videos with a hook that shows a personal experience, not the product. Make it feel like a recommendation to a friend, not a pitch.
2. You’re Not Solving a Specific Problem
Generic testimonials won’t cut it anymore. “I love this lotion!” means nothing without context.
Fix it: Be specific. “My skin was flaking from winter air—this saved me in 3 days.”
3. You’re Not Showing Results
No transformation, no trust. Brands want to see the impact of their product.
Fix it: Add a visual before-and-after, a 7-day update, or a live demo with results.
4. Your Portfolio is Confusing (or Nonexistent)
If a brand has to ask for your work or dig through random links—game over.
Fix it: Build a clean, click-friendly portfolio with organized examples. Highlight different styles: voiceovers, demos, lifestyle, reviews.
5. You’re Not Pitching Like a Pro
Sending a DM that says “Hey, want UGC?” won’t get you booked.
Fix it: Research the brand, mention a recent product launch or campaign, and show how your content fits their vibe.
6. Your Confidence Isn’t Coming Through
If you seem unsure, hesitant, or flat on camera—brands pick up on it.
Fix it: Practice speaking with more energy. Smile. Film in good lighting. Watch your posture. Confidence sells.
7. You’re Not Following Up
So many creators pitch once, never hear back, and give up.
Fix it: Follow up after 3-5 days. Keep it friendly and professional. Most deals are closed after the follow-up.
The Truth?
Brands don’t just want pretty videos.
They want content that makes people say: “Wait… I need that.”
And YOU can be the creator who delivers that.
📌 Ready to start landing paid brand deals with content that sells?
Inside The Ultimate UGC Course, I teach you exactly how to pitch, build your portfolio, and create content that actually converts.
