Written By Megan Collier

The UGC industry is evolving, and with more creators joining the space, it’s essential to find ways to stand out. Brands are looking for more than just basic product demos—they want engaging, strategic content that drives results. If you want to stay ahead and secure more brand deals, here are key strategies to level up your UGC game in 2025.

1. Diversify Your Content Styles

Brands need variety, so instead of sticking to one content format, explore different styles like:

  • Storytelling-focused UGC – Share a relatable journey involving the product.

  • Unboxings + first impressions – Show genuine excitement while keeping it informative.

  • Side-by-side comparisons – Highlight why this product is better than the competition.

  • Tutorials & how-tos – Teach your audience a new way to use the product. By offering multiple content styles, you increase your value and appeal to a broader range of brands.

2. Pitch UGC with Paid Ad Potential

Brands love UGC that can be repurposed as paid ads. When pitching, mention how your content can drive conversions. Strong ad-focused UGC typically includes:

  • A scroll-stopping hook (first 3 seconds matter!)

  • Clear problem-solution messaging

  • A call to action that encourages engagement Position yourself as a creator who understands marketing, and brands will be more eager to work with you.

3. Leverage AI for Content Planning

AI tools can help generate ideas, analyze trending topics, and refine your scripts. Tools like ChatGPT, Canva AI, and CapCut’s smart editing features can streamline your process. Use AI to:

  • Find new hooks and scripts for your videos.

  • Generate keyword-rich captions to boost discoverability.

  • Speed up video editing and captioning. By incorporating AI into your workflow, you save time and enhance content quality.

4. Create UGC for Niche Brands

Rather than only targeting big corporations, consider pitching to niche brands that are actively looking for UGC creators. Industries currently investing in UGC include:

  • Eco-friendly & sustainable brands

  • Small-batch skincare & beauty brands

  • Pet care companies

  • Health & wellness startups

  • Subscription box services

Smaller brands are often more willing to collaborate with new UGC creators, and they provide great portfolio-building opportunities.

5. Optimize Your Portfolio for Mobile Viewing

Most brand managers review UGC creator portfolios on their phones. Make sure yours is:

  • Clean and easy to navigate.

  • Mobile-friendly (if using a website, test how it looks on a phone!).

  • Highlighting your best work first (your top-performing video should be at the top!). A well-structured portfolio increases the chances of brands reaching out to you.

6. Offer ‘Test’ Content Packages to Brands

Some brands hesitate to commit to big UGC deals right away. To secure your first deal with them, offer a test package, such as:

  • 1 main UGC video + 2 variations.

  • A short-form video bundle for Reels, TikTok, and Pinterest.

  • A mix of video + high-quality product photos. Giving brands a smaller entry point makes it easier for them to say yes.

7. Join More UGC Marketplaces & Platforms

If you’re not already on UGC platforms, sign up for multiple ones to increase your visibility. Some of the best platforms include:

  • Insense

  • Billo

  • Backstage

  • JoinBrands

  • HashtagPaid

These platforms help connect you with brands actively looking for UGC creators. The more platforms you join, the more opportunities you’ll receive.

8. Stay Active in UGC Creator Communities

Networking is a powerful tool in the UGC industry. Engage in:

  • Facebook groups dedicated to UGC creators.

  • Discord communities for influencer and content marketing.

  • Instagram and TikTok creator hashtags. Collaborating and sharing tips with fellow creators can lead to more opportunities.

9. Focus on High-Quality Lighting & Audio

Good content isn’t just about what you say—it’s about how it looks and sounds. Invest in:

  • A ring light or softbox for better lighting.

  • A lavalier mic for clear audio.

  • A clean, distraction-free background. These small improvements make a huge difference in making your content look professional and brand-ready.

10. Track & Showcase Your Results

If your UGC has performed well for a brand, highlight this in your portfolio or pitches. Brands love creators who can prove their content drives engagement. Key metrics to track include:

  • Views and watch time.

  • Click-through rates (CTR) on UGC ads.

  • Conversion rates (if available). Sharing results helps build credibility and justifies higher rates.

Final Thoughts

UGC is constantly evolving, and staying ahead requires adaptability. By offering diverse content styles, pitching strategically, leveraging AI, and refining your portfolio, you can increase your chances of landing consistent brand deals.

Want to take your UGC career to the next level? Learn the step-by-step process inside The Ultimate UGC Course

Megan Collier
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