The demand for user-generated content (UGC) is skyrocketing, but as more creators enter the space, brands are looking for content that stands out and delivers results. If you want to land more collaborations and increase your earning potential, it’s time to take a strategic approach to UGC. Here’s how to make your content more valuable to brands in 2025.
1. Create Problem-Solving Content
Brands don’t just want content that looks good—they want content that converts. Instead of simply showcasing a product, highlight how it solves a real problem.
Start with a relatable issue (“Tired of dry skin in winter?”)
Introduce the product as the solution.
Show the transformation or benefits in action. By positioning the product as a must-have, your content becomes more valuable to brands.
2. Make Your Hooks Impossible to Ignore
The first few seconds of your video determine whether someone keeps watching. Try these engaging hooks:
“You NEED to see this before buying [product name].”
“I tried [brand name] so you don’t have to—here’s what happened.”
“Here’s why everyone is obsessed with [product].” Hooks that create curiosity will make brands more likely to repurpose your content in ads.
3. Use Natural, Conversational Voiceovers
Many UGC creators make the mistake of sounding too robotic or scripted. Instead, speak naturally, as if you’re recommending the product to a friend. Brands love content that feels authentic and unscripted.
4. Showcase Different Use Cases
Brands want versatile content that appeals to different audiences. Create videos that highlight:
How to use the product daily.
A creative or unexpected use for it.
A before-and-after transformation. The more ways you show the product in action, the more appealing your content is to brands.
5. Offer a Variety of Content Formats
Instead of just pitching a single UGC video, consider offering a package with:
One main UGC video (testimonial, demo, or lifestyle shot).
A few short clips optimized for TikTok, Reels, and Pinterest.
High-quality product photos.
Text overlays for silent viewing. Providing a mix of content makes you more valuable and increases your income potential.
6. Create Content with Paid Ads in Mind
Brands often turn UGC into paid ads, so structure your content accordingly:
Keep it short (15-30 seconds is ideal).
Use a clear CTA (“Shop now,” “Try it today”).
Highlight key benefits quickly. If you can create ad-ready content, brands will see more value in your work.
7. Optimize for Mobile Viewing
Since most people watch videos on their phones, ensure your content is:
Bright and easy to see.
Subtitled for silent viewing.
Formatted vertically for TikTok, Reels, and YouTube Shorts. Mobile-friendly content increases engagement and makes brands more likely to work with you.
8. Include Clear, Close-Up Product Shots
Many brands reject UGC because the product isn’t clearly visible. Make sure to include:
A well-lit close-up of the product.
A hands-on demonstration.
Text overlays that highlight key features. High-quality visuals will make your content more appealing to brands.
9. Position Yourself as a Professional Creator
Brands want reliable creators who can deliver quality content on time. To increase your value:
Have an organized portfolio with your best work.
Offer a clear pricing structure.
Respond to brands professionally and promptly.
Deliver content before the deadline. The more professional you appear, the more brands will want to work with you.
10. Show Proof That Your Content Performs
If a past UGC video got great engagement, share the results in your portfolio or pitch emails:
“This video got 100K+ views and a 5% conversion rate.”
“My last UGC ad for [brand] increased their click-through rate by 30%.” Brands love working with creators who can prove their content drives results.
Final Thoughts
Creating valuable UGC isn’t just about making aesthetically pleasing content—it’s about making content that sells. By focusing on problem-solving storytelling, high-quality visuals, and mobile optimization, you’ll become a sought-after creator brands love working with.
Want to take your UGC career to the next level? Learn how to pitch, create, and land high-paying deals inside The Ultimate UGC Course.
