One of the best ways to stand out to brands is to show you understand content strategy, not just creation.
Here’s how to turn one well-made UGC video into 5 new pieces of content:
1. Turn a Face-to-Cam Testimonial into a Voiceover
Mute the original and record a polished voiceover. Add B-roll clips of the product in use.
2. Break It Into Reels or TikToks
Cut the original into a hook and a result video—great for a “Part 1 / Part 2” style.
3. Add Captions + Hook Text
Upload a version with bold hook text and auto captions—this increases watch time and makes it usable for IG and FB.
4. Make It Into a Carousel Post
Take screenshots from the video and turn it into a carousel on Instagram or LinkedIn:
Slide 1 – Hook, Slide 2 – Product, Slide 3 – Your quote, Slide 4 – Call to action.
5. Offer Raw + Edited to the Brand
When pitching, say: “I can deliver both raw footage and edited versions so you can use it however you need.”
When you can take one piece of content and spin it into five high-impact formats, you’re not just a UGC creator—you’re a strategic partner. This is exactly the kind of thinking brands are dying to see.
So next time you film a testimonial or demo, don’t stop there. Repurpose it, remix it, and pitch it as a content package. It saves you time, increases your value, and shows brands you understand how to stretch content for multiple platforms.
✨ Inside my course, I show you exactly how to build a smart portfolio and pitch these kinds of strategies. Plus, you’ll get 4 done-for-you Canva templates to build a portfolio that looks as pro as the content you’re creating.
Keep creating—and keep thinking like a marketer. That’s what sets you apart.
