Pitching can be awkward—especially if you're new. But most creators send messages that are too generic, overly long, or way too focused on themselves. Brands don’t have time for that.
Here are 4 UGC pitch formats that get replies (and why):
1. Problem-Solution Format
Show them you understand their audience.
“Hi [Brand], I noticed a lot of your content focuses on hydration, but there’s not much user content explaining the texture of your product. I’d love to create a short, casual demo showing how it feels and works—perfect for Reels or TikTok.”
Why it works: It’s specific, adds value, and shows you’ve done your research.
2. Testimonial Style
Pitch based on your own experience.
“Hey! I’ve been using your [product] for 3 weeks and love it. I’m a UGC creator and would love to make a video sharing my genuine results. Let me know if you’d be open to a partnership!”
Why it works: It’s authentic and shows proof you’re already a fan.
3. Trend-Based Offer
Offer to jump on a current trend for them.
“Hi [Brand], I’m a UGC creator and noticed your TikTok hasn’t used the trending [sound/effect]. I’d love to create a 15–30 sec video with your product using this trend—it’s converting super well right now.”
Why it works: Brands love creators who bring creative ideas.
4. Simple and Direct
Sometimes less is more.
“Hi, I’m a UGC creator and would love to create short-form content for [Brand]. Are you currently working with creators?”
Why it works: Quick, respectful, and low-pressure.
📌 Remember: The truth is—pitching doesn’t have to feel salesy or uncomfortable. When you approach brands with clarity, confidence, and a focus on how you can help them, you’re already ahead of most creators.
Test out these pitch styles, tweak the wording to fit your voice, and don’t be afraid to follow up if you don’t hear back right away. Consistency wins.
💡 And if you need help creating a standout portfolio to pair with your pitch, my course includes 4 done-for-you Canva templates that make it super easy to look professional from day one.
