When most people think about UGC, their minds immediately go to skincare, fashion hauls, or trendy drink brands. And while those niches are popular for a reason, they’re also saturated with creators. That makes it harder to stand out—especially if you’re just starting out.
The good news? There are so many other industries quietly spending real money on UGC right now. These brands may not be blowing up your TikTok feed, but they are looking for creators who can deliver authentic, helpful, and relatable content that drives results.
Here are 6 underrated niches that are seriously worth exploring (and pitching to):
1. Pet Products
From calming treats to interactive toys and smart feeders, pet products are a massive industry. Pet owners are highly emotional buyers—meaning UGC that feels personal, heartfelt, or even silly can work incredibly well here. Bonus: If you have a pet, filming is easy and fun.
2. Kitchen Tools & Appliances
People want to see how things actually work before they buy. Whether it’s a vegetable chopper, air fryer accessory, or storage hack—demo-style UGC performs great. Add a clear voiceover and a problem/solution angle, and you’re golden.
3. Wellness Supplements
Magnesium gummies, collagen powders, adaptogenic drinks—this space is growing fast. It’s a great niche for simple, clean content. A quick “before and after,” a morning routine clip, or a testimonial-style voiceover can be very effective.
4. Sleep & Relaxation
Think eye masks, sleep sprays, weighted blankets, or blue-light glasses. This niche responds well to calm, slow-paced content with a relaxing vibe. Use soft lighting, soothing music, and simple captions to match the product's purpose.
5. Home Organization & Cleaning
If you've ever gotten stuck watching someone clean their sink or reorganize a pantry—you know the power of “satisfying” content. Brands in this space love time-lapses, transformation shots, and content that shows the product in action.
6. Products for Older Adults
This is a massively underserved niche. Think: joint-friendly kitchen tools, mobility aids, hearing devices, or anything marketed to Gen X or Boomers. If you’re a mature creator—or can involve a parent or older relative—brands are often eager to work with creators who actually reflect their customers.
If you’ve been stuck chasing crowded niches like skincare or fashion, it might be time to pivot. These underrated categories are packed with potential—and many are wide open for creators who can bring authentic, useful content to the table.
The best part? You don’t need to wait for a brand to come to you. Pick one of these niches, create a few strong portfolio pieces, and start pitching. Sometimes standing out is as simple as going where fewer people are looking.
💡 Inside my course, I walk you through how to build and organize your portfolio—and you’ll get 4 done-for-you Canva templates to make it all easy and professional-looking.
Experiment boldly. The best-paying niches might not be the loudest ones—they’re often the smartest ones.
