When you’re building your UGC portfolio, it can be tempting to stick to the same old content style. But if you want to stand out to brands and land those paid deals, variety is key. Showing your range not only highlights your creativity, but it also shows brands that you can adapt to different types of content.
Here are 5 creative UGC ideas to diversify your portfolio and make it irresistible to brands
1. Before-and-After Transformations
People love a good transformation story. Whether it’s skincare, fitness, or even organization products, showing a before-and-after is a powerful way to showcase a product’s effectiveness.
How to do it:
Use a product that promises noticeable results (like a facial mask or a cleaning tool).
Film a quick “before” clip, followed by a “during” (if possible), and then a “wow” after shot.
Make sure the transition is seamless and highlights the difference!
2. Day-in-the-Life with Your Favorite Product
Showing how a product fits seamlessly into your everyday routine is a great way to make it feel real and relatable. Plus, it helps potential buyers visualize how they can use it in their own lives.
How to do it:
Use the product in your natural environment.
Show it being used from start to finish during your day (e.g., using a coffee maker in the morning, a workout supplement after your workout, etc.).
Talk about the benefits it brings to your routine.
3. User Reviews in Creative Formats
Brands love to see content that’s authentic and customer-driven. Why not create a “review” video, but do it in a more fun or engaging way than just talking into the camera?
How to do it:
Create a quick montage of your thoughts and experiences with the product.
Show how you use it, talk about what you love, and end with your overall rating.
Try incorporating humor, props, or even an unboxing experience to make it fun.
4. Comparison Videos
Comparisons are one of the best ways to highlight what makes a product stand out. Whether it’s comparing two similar items or showing the difference a product makes, people love knowing why they should choose one over the other.
How to do it:
Pick a product to compare with a competitor.
Show side-by-side clips (e.g., using both products) and point out differences in quality, results, etc.
Keep it honest and focus on what you love about the product.
5. How-to Tutorials and Tips
Instead of just talking about a product, why not show your audience how to use it effectively? Tutorials not only add value to your followers but also make your content educational and engaging.
How to do it:
Pick a product you can use in a “how-to” format, like a kitchen tool, beauty product, or workout gear.
Walk through a quick tutorial on how to get the best results with the product.
Share tips and tricks that will help viewers get the most out of it.
Final Thoughts
Your portfolio is an ever-evolving reflection of your creativity. By adding variety to your content and thinking outside the box, you’ll be more likely to catch the eye of brands who are looking for fresh, authentic content.
Remember, your unique voice and style are what will set you apart—so experiment with these ideas and make them your own.
Keep creating and keep experimenting—you never know which video will be the one that lands you your next paid deal!
