If you’re creating UGC and wondering why your inbox isn’t overflowing with paid deals just yet, this one's for you. A lot of new creators assume brands only care about perfect lighting or having a big following—but truthfully, that’s not what seals the deal.
Let’s break down what actually matters to brands when they’re choosing UGC creators to hire.
1. Clarity in Communication
It’s not just about being camera-ready. Brands want creators who can clearly show off the product’s purpose, features, and benefits without sounding like a robot.
How to do it:
Talk like you’re recommending it to a friend.
Mention specific problems the product solves.
Focus less on generic phrases like “I love this” and more on why you love it.
💡 Example: Instead of saying “This skincare cream is amazing,” say “I’ve struggled with dry patches for months, and this cream made a difference in 3 days.”
2. Confidence on Camera (Not Perfection)
You don’t need model-level beauty or a pro setup. You just need to be believable. If you look super nervous or overly scripted, it’ll show—and brands know that kind of content won’t connect with viewers.
How to do it:
Practice reading your script out loud a few times, then ditch the script and just talk.
Smile, be expressive, and let your personality come through.
Mess-ups? Keep filming. Sometimes your blooper becomes your best clip.
Brands want real, not rehearsed.
3. Consistency and Variety in Your Portfolio
If your portfolio is only selfies or one product demo, it’s hard for brands to envision you doing more. They want to see that you can adapt your style and handle different types of content.
How to do it:
Include a mix: product demos, testimonial-style videos, voiceovers, trends, how-tos, even unboxings.
Don’t wait to get hired—create “spec” content using items you already own.
Upload those to your portfolio so brands see what’s possible when they work with you.
Final Thoughts
Brands are hiring creators who connect, communicate clearly, and feel trustworthy on camera. You don’t need fancy gear or a massive following—you just need to show you can deliver content that converts.
Take a look at your latest videos. Are you checking these boxes? If not, don’t stress. Tweak, practice, and keep going.
That next paid collab could be one DM away. ✨📩
Want help creating a standout UGC portfolio or pitching to brands? You know where to find me. 😉
