Creating videos is one thing—but landing paid UGC brand deals is another.
If you’ve ever wondered, “Why isn’t my content getting picked?” the answer might not be your skills—it’s how your content comes across to brands. The best UGC creators don’t just film pretty videos—they think like marketers and present themselves like professionals.
Here’s what brands are actually looking for—and how to align your content and outreach to stand out from the crowd.
1. Content That Solves a Problem
Brands aren’t just looking for content that looks nice—they want videos that help sell a product by solving a pain point their customer has.
Examples:
A testimonial explaining how the product helped reduce breakouts
A voiceover that shows how quick and mess-free a kitchen gadget is
A story that positions a product as a solution to stress, sleep, or time-management
How to stand out:
Create videos that walk through:
Problem → Product → Benefit → Call-to-Action.
This is classic marketing psychology and it works every time.
2. Variety in Video Styles
Brands need content for different placements: TikTok, Instagram, paid ads, product pages, email campaigns—and they want creators who can provide a mix.
Types of content brands want:
Face-to-cam testimonials
Voiceovers with B-roll
Unboxing or packaging reveals
Aesthetic silent B-roll
Hook-based trend formats
Raw, casual “first impressions”
How to stand out:
Include multiple video styles in your portfolio and organize it by format. (Inside my course, I include 4 done-for-you Canva portfolio templates to help you do this easily.)
3. Clear, Organized Portfolios
Brands don’t have time to click every video and guess what it’s about. They want portfolios that are easy to skim—with clear labels, working links, and examples sorted by niche or style.
Common mistakes to avoid:
No text context
Broken links
Random mix of niches without a clear focus
Too many videos that look the same
How to stand out:
Use a clean layout, title each video, and lead with your best 3–5 pieces. Make it easy for a brand to imagine you creating content for them.
4. Professionalism in Communication
UGC creators often get hired not because they’re the “best” creator—but because they’re reliable, responsive, and clear. Brands love creators who are easy to work with.
What this looks like:
Responding within 24 hours
Asking smart questions before filming
Hitting deadlines (or giving advance notice if you can’t)
Using simple one-pagers or rate sheets
How to stand out:
Treat your outreach like a job application. Short, respectful, and value-driven messages go a long way.
5. Content That Performs
Many brands track metrics on UGC content—especially if it's used in paid ads. If your content performs well, they'll come back for more.
What helps your content perform:
Strong hooks in the first 3 seconds
Natural, unscripted delivery
Clear CTA
Story-based or transformation-focused content
How to stand out:
Offer to create 2–3 hook variations or include a CTA option at the end. This shows you understand the business side of content, not just the creative side.
Final Thoughts
If you want to land consistent UGC deals, the goal isn’t just to be a “good creator.” The goal is to become a valuable partner to the brand.
That means:
✔ Creating content that sells
✔ Staying organized and easy to work with
✔ Presenting yourself clearly and confidently
✔ Understanding what they need—not just what you want to create
Inside The Ultimate UGC Course, I teach you how to align your pitch, portfolio, pricing, and content to check all these boxes—so brands start reaching out to you.
The work you do matters. Let’s help brands see that, too.
