If you’ve ever watched a UGC video and thought, “That felt kind of scripted,” you’re not alone—and neither are the brand’s customers. In 2025, consumers are more aware than ever when they’re being marketed to… and they scroll fast when something feels inauthentic.
But here’s the good news: UGC that feels natural, honest, and real is exactly what performs best.
So how do you strike the perfect balance—making content that doesn’t scream “I was paid to say this,” while still driving sales?
Here are 5 in-depth tips to create scroll-stopping UGC that feels like a conversation, not a commercial.
1. Talk Like You’re Texting a Friend
One of the biggest mistakes creators make is trying to sound too polished. But remember: UGC is not traditional advertising—it’s about being relatable.
What to do:
Use casual, conversational language.
Start sentences with “Okay…” or “So I tried this thing…”
Use common filler words like “honestly,” “you guys,” or “real talk.”
Why it works:
When it feels like a FaceTime call or voice note, viewers lean in. It builds trust and keeps attention longer.
2. Skip the Script (But Use a Framework)
Reading a script word-for-word can come off robotic—but that doesn’t mean you should wing it entirely. Use a loose framework like:
Hook → Story/Problem → Product → Result → Call to Action
Pro tip: Bullet out your points, rehearse once, then film naturally. You’ll stay on track and sound like yourself.
Why it works:
Audiences connect to stories, not sales pitches. Frameworks help you stay focused without losing authenticity.
3. Show, Don’t Just Tell
Saying “this product is amazing” isn’t enough. Show it in action. Let the camera see the texture, packaging, and how you actually use it in real life.
What to do:
Use real lighting and real settings (your bathroom, kitchen, car)
Demonstrate a specific step or benefit
Capture your genuine reaction—especially first impressions
Why it works:
Visuals are powerful. Showing a result or experience builds credibility and helps viewers imagine themselves using it.
4. Don’t Overuse Brand Lingo
Creators often mimic the brand’s website copy—but real people don’t talk like that. Instead of saying, “This proprietary serum hydrates the dermal layers,” say, “This stuff makes my skin feel bouncy.”
What to do:
Use your own words to describe how it feels, smells, or works
Avoid buzzwords like “disruptive,” “innovative,” or “game-changer” unless they come naturally
Share personal outcomes, not product features
Why it works:
Authenticity wins. When you use the language of your actual audience, the message lands better.
5. Add a Micro-Story
Even 15-second videos can include a tiny, relatable story. Instead of jumping straight into the product, start with a moment:
Example:
“Okay, I was halfway through my morning and realized I hadn’t had water yet… this little hydration packet saved me.”
Why it works:
Stories make your video memorable. They create an emotional entry point that feels human, not promotional.
Final Thoughts
UGC works because it’s not traditional advertising. The more real it feels, the more people trust it—and the more likely they are to buy.
The trick is blending authenticity with intention:
✔ Keep it real, but use proven frameworks.
✔ Be casual, but purposeful.
✔ Show up as you—because that’s exactly what brands are paying for.
Inside The Ultimate UGC Course, I teach this step-by-step, with example scripts, video breakdowns, and even templates to help your content perform without sounding salesy.
Because the best UGC doesn’t feel like an ad. It feels like a friend with a great recommendation.
