Written By Megan Collier

If you’ve ever thought:

“Am I charging too much? Or too little?”

— you’re not alone. Pricing your UGC can feel confusing, especially if you see other creators working for free or for product-only collaborations.

Here’s the truth: your time, creativity, and skills have value, even if you’re just starting. Brands know this — and they have budgets for it.

Let’s break down how to price your UGC confidently, with in-depth discussion for each piece so you can stop second-guessing and start earning what you deserve.igate revision requests with confidence, clarity, and a positive attitude:

  • Understand What You’re Really Selling

UGC isn’t just “a video” — you’re providing:

  • Concept strategy

  • Filming time

  • Editing

  • Your authentic voice and presence

  • Usage rights (often for marketing or paid ads)

Why it matters:
If you only price based on “time spent filming,” you’re undercharging. You’re selling a marketing asset — and brands pay for assets.

Pro tip: List out everything you include in your pricing (e.g., 1 hook, 1 CTA, royalty-free music, captions) so you see its full value.

  • Use a Base Rate + Add-Ons

A simple pricing structure looks like this:

✅ Base rate for your standard video (for example, 30–60 seconds, with one edit round included).
✅ Add-ons for things like:

  • Additional hooks

  • Raw footage

  • Usage rights for paid ads

  • Rush delivery

  • Whitelisting

Why it works:
You stay transparent and flexible while protecting your time — and brands appreciate seeing how costs break down.

  • Research Market Ranges (But Don’t Copy Them Blindly)

It’s helpful to know that many new creators charge $150–$300 per video and experienced creators often charge $400–$1000+ depending on usage rights.

But remember:

  • Your skill level

  • Your niche (some niches pay higher, like finance or medical products)

  • Your experience
    all affect your pricing.

Why it works:
Research gives you a baseline, but you define your worth based on results, professionalism, and creative quality.

  • Include Usage Rights & Licensing

Usage rights are one of the biggest missed opportunities for UGC creators. If a brand uses your video as a paid ad for months, that is value you should be paid for.

Typical add-ons to consider:

  • Organic use (free or included)

  • Paid ad use (charge extra per month or a flat fee)

  • Whitelisting/creator licensing (higher fees, usually $200–$500+ depending on the scope)

Why it works:
Your video could live in their paid ads for years — be sure you price for that value.

  • Communicate Pricing Professionally

Don’t be shy about rates. Confidently send your pricing like you’d send a restaurant menu — no apologies, no disclaimers.

Try this script:

“Thanks so much for sharing more about your campaign! Here are my standard UGC packages, which include one round of revisions. Happy to discuss if you’d like to customize!”

Why it works:
It frames you as a professional. Brands expect to pay — you’re just showing them how.

Final Thoughts

Pricing doesn’t have to feel stressful or awkward. With the right approach, you can:
✅ Respect your time
✅ Get paid fairly
✅ Feel good about every project

You are the asset — price yourself like it. 🙌

Megan Collier
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