A lot of new UGC creators focus on landing their first deal—but the real magic happens when you can turn a single project into a repeat client.
Think about it: finding new clients every month takes time and energy. Keeping an existing client? That’s faster, easier, and often leads to higher pay over time.
Here’s how to make brands want to keep working with you again and again.
Deliver More Than They Expect
The quickest way to stay top-of-mind? Overdeliver.
If you promised one hook variation, give them two.
If you spot a way to make their ad stronger, suggest it.
If they asked for a 15-second clip, include a 10-second variation as a bonus.
Why it works:
When brands see you go above and beyond, they remember you as someone who adds value—making you their go-to creator for future campaigns.
Stay Organized and Easy to Work With
After the first project, a brand already knows you can create good content. What they’ll notice now is how easy you make the process.
Label files clearly (ex: BrandName_Product_Video1.mov)
Send a short, professional delivery message
Include any necessary disclaimers or usage reminders up front
Why it works:
Most brands are juggling dozens of creator projects. The easier you make their life, the more likely they’ll stick with you.
Follow Up with Results
Don’t just disappear after delivery—check back in.
Send a short message:
“Hey [Name], just checking in to see how the videos are performing! If you need more variations or want to test a new hook, I’d love to help.”
Why it works:
This shows you care about the outcome, not just the paycheck—and positions you for the next project naturally.
Pitch New Ideas Regularly
Even if a brand doesn’t have a new campaign in the works, they may be open to fresh ideas.
Example:
“Noticed your summer collection just launched—want me to create a short UGC ad showing 3 ways to style your best-seller?”
Why it works:
You’re taking the creative lead and showing initiative, which brands love.
Offer a Retainer or Package
If you’ve worked with a brand twice or more, suggest locking in regular work.
Pitch it like this:
“Since we’ve worked together a few times, would you like to set up a monthly package? I could create 4 videos per month for $X—this way you’ll always have fresh content without the hassle of starting from scratch each time.”
Why it works:
It saves the brand time and ensures steady income for you. Win-win.
Final Thoughts
Getting your first UGC deal is exciting—but turning it into a long-term client is where the real stability and income growth happens.
In The Ultimate UGC Course, I teach exactly how to:
✔ Structure packages and retainers
✔ Follow up without being pushy
✔ Keep your client list full of repeat work
Join the course and learn how to turn one deal into a lasting partnership.
Because in UGC, it’s not just about getting noticed once—it’s about staying in the room.
