Written By Megan Collier

So, you’ve sent a pitch… and now, silence.

Don’t panic. A lack of response doesn’t always mean “no.” Most of the time, it just means the person on the other end is busy. The magic happens when you follow up the right way.

Here’s how to re-engage brands like a pro, without coming across as spammy or desperate.

  • Wait the Right Amount of Time

    Don’t send a follow-up 24 hours later—it feels impatient. But don’t wait months either.

    Sweet spot: 5–7 business days.

    That’s enough time for them to check their inbox and catch up on priorities, while keeping your name fresh.

    Why it works:
    It balances persistence with professionalism.

  • Reference Your First Message Briefly

    When following up, don’t re-send the entire pitch. Instead, make it short and friendly.

    Example:

“Hi [Name], just wanted to circle back on my previous email. I’d love to create short-form content for [Brand] and help showcase your [product/industry]. Let me know if this is something you’re exploring!”

Why it works:
It reminds them of your offer without overwhelming their inbox.

  • Add a Fresh Idea or Angle

Each follow-up is a chance to show new value.

Example for a wellness brand:

“I also noticed your TikTok page hasn’t tested ‘day-in-the-life’ style videos—I’d be happy to create a sample like that for you.”

Why it works:
You’re not just reminding them—you’re adding a reason to reply now.

  • Keep It Friendly and Low-Pressure

Don’t guilt-trip or pressure them. Phrases like “Just checking in” or “No worries if now’s not the right time” keep it warm and approachable.

Why it works:
Brands are more likely to respond when they feel respected—not cornered.

  • Know When to Move On

If you’ve followed up 2–3 times and still hear nothing, it’s okay to let it go.

You can say:

“Totally understand if this isn’t the right fit right now—thank you for your time! I’d be happy to reconnect in the future.”

Why it works:
It leaves the door open. Sometimes brands circle back months later when the timing is better.

Final Thoughts

The fortune is in the follow-up—but only if you do it strategically.

Inside The Ultimate UGC Course, I include:
✔ Email + DM follow-up templates
✔ Timing strategies that work
✔ Examples of follow-ups that got real brand deals
✔ A tracker to keep all your pitches organized

Join the course and never wonder what to say in a follow-up again.

Because it’s not about chasing—it’s about building connections.

Megan Collier
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