In UGC, authenticity is everything—but let’s be real: it’s easy to cross the line into content that feels messy instead of natural. So how do you create videos that feel real, trustworthy, and scroll-stopping… without looking amateur?
Here are five advanced ways to make your UGC feel more genuine—while still looking polished enough for brands to love.
1. Use Natural Imperfections on Purpose
Consumers trust creators who feel like real people—not overly scripted actors. That means allowing for little stumbles, natural pauses, and even laughing at yourself.
Tip: Keep small bloopers or imperfections in the final edit. Not every video needs to be word-perfect to be effective.
Why it works: Brands want content that feels like a friend talking, not a commercial. Imperfections = instant connection.
2. Film in Real-Life Environments
Instead of a ring light and a blank wall, shoot in your kitchen, car, bathroom, or bedroom. Your real life is your studio.
Tip: Choose lighting that looks soft and natural (think: facing a window) and don’t over-stage the background. Tidy but lived-in works best.
Why it works: The setting makes your message feel believable. It puts the product in context and makes your content relatable.
3. Show Small, Intentional Details
Instead of just saying, “I love this skincare product,” show the moment your dry skin absorbs the cream. Zoom in on the texture. Let the viewer feel it.
Tip: Use a mix of close-ups, hand shots, and behind-the-scenes actions like opening a package or stirring a drink.
Why it works: Specifics build trust. Visual details reinforce your message without needing to over-explain.
4. Speak From Experience, Not a Script
Even if you’re given talking points, don’t read them word-for-word. Internalize them and talk like you’re texting a friend.
Tip: Record a practice version just for yourself, then record the final version after you’ve gotten comfortable with what you want to say.
Why it works: Brands love creators who sound natural but still hit the key points. That balance is what converts.
5. Use Movement to Keep It Dynamic
Subtle camera movement (like walking while you talk, or reaching for something) keeps your video feeling active and casual—just like a real conversation.
Tip: Handheld shots, panning across a product, or talking while doing something (making coffee, brushing hair) adds realism without being distracting.
Why it works: Still shots can feel stiff. Movement mimics real life—and boosts watch time.
Final Thoughts
Creating content that feels authentic and looks polished is a powerful combo. It builds trust, drives conversions, and makes brands want to work with you again and again.
Inside my course, I teach you how to balance authenticity with strategy so you can stand out—and start booking consistent deals.
Ready to build your own scroll-stopping, brand-approved content?
Check out The Ultimate UGC Course and start creating videos that feel like you (but even better).
