Landing your first UGC deal is exciting—but building long-term relationships with brands? That’s where the real, sustainable income comes in.
Instead of constantly chasing new deals, the smartest creators focus on building trust with brands so they can become a go-to content partner. That’s how you turn a $150 video into a $1,500/month retainer.
Let’s break down how to make brands want to hire you again and again—without feeling pushy or salesy.
Deliver More Than They Asked For
The best way to stand out? Overdeliver in subtle, thoughtful ways.
Here’s how:
Include a few extra thumbnail options
Offer both raw + edited versions
Label your files clearly with the format/platform (e.g. “TikTok_30s_Demo”)
Send everything on time (or early!) with a clean, professional message
Why it works:
Most creators are casual. Being organized and delivering like a pro makes you unforgettable—in the best way.
Follow Up With Performance-Based Language
After delivery, follow up a few days later with a message like:
“Hi [Name], just checking in! Let me know how the content performed or if you want any additional styles to test—I’m happy to brainstorm based on your goals.”
Why it works:
It shows you’re not just a creator—you’re thinking like a marketer. Brands love that.
Pitch a Monthly Package (Once You’ve Built Trust)
If the brand was happy with the first video, propose a simple retainer deal.
Example:
“I’d love to continue working together! If it’s helpful, I can offer a monthly content package—maybe 2–3 videos per month to help you stay consistent. Let me know if you’d like me to send options!”
Even better? Offer to repurpose content into different formats (Reel, Story, TikTok, etc.).
Why it works:
It makes their job easier—and gives them content on autopilot. That’s incredibly valuable.
Stay on Their Radar Without Being Annoying
Keep the relationship warm by:
Sending new examples of work in the same niche
Sharing relevant content ideas based on trends
Offering early access to your calendar for holiday campaigns
Example:
“I’m prepping my September content calendar and wanted to offer you first pick if you’re planning any back-to-school promos or launches!”
Why it works:
It’s thoughtful, helpful, and low-pressure—all qualities brands look for in repeat creators.
Ask for a Testimonial or Referral
If they loved working with you, ask for a quick testimonial—or if they know another brand who might benefit from your content.
Example:
“If you ever need a testimonial or know other brand partners who are looking for UGC, I’d be so grateful if you passed my name along!”
Why it works:
Word of mouth matters. A warm referral from a brand you’ve worked with can open more doors than a cold pitch ever will.
Final Thoughts
One-time UGC deals are great—but partnerships are how you build a consistent, growing income stream.
In The Ultimate UGC Course, I walk you through:
✔ How to land your first paid brand deal
✔ What to say in your follow-ups
✔ How to offer packages without sounding “salesy”
✔ Scripts, templates, and systems to stay organized and professional
📌Join the course and start turning your wins into repeat income.
Because getting the deal is great… but keeping it going? That’s where the magic happens. ✨
