Written By Megan Collier

One of the most confusing parts of starting out in UGC? Figuring out what to charge.

You’re not alone if you’ve asked:

  • “Is $100 too much?”

  • “How do I price for usage?”

  • “What if they say no?”

The truth is, there’s no one-size-fits-all rate—but there is a strategy to pricing your work confidently while honoring your time, skill, and impact.

Let’s break it down step by step.

  • Understand What You’re Actually Selling

You’re not just filming a cute video. You’re offering a service that can:

  • Save brands time and money

  • Generate sales

  • Improve ad performance

  • Build trust with their audience

You’re not just a creator—you’re a content partner.

Why it matters:
When you see your value clearly, you price from a place of confidence, not fear.

  • Know the 3 Core Factors That Influence UGC Pricing

All UGC deals fall under some combo of these:

a. Content Creation (The actual filming + editing)

  • Base this on your time and skill.

  • Common starting range: $150–$500 per video depending on complexity.

b. Usage Rights (How the brand plans to use your video)

  • Organic social only? ✅ Lower rate.

  • Whitelisting, paid ads, website use? ✅ Higher rate.

c. Exclusivity (If they want to prevent you from working with similar brands)

  • This limits your future opportunities, so you should charge more.

Why it matters:
You don’t need to guess—just match your pricing to what’s being asked.

  • Don’t Skip Usage and Time Limits

Always ask:

“Where do you plan to use the content, and for how long?”

Then offer usage rights separately from your base rate.

Example quote:

  • $300 per video (creation only)

  • $100/month for paid ad usage

  • $250/month for exclusivity (if requested)

Why it matters:
Many brands will happily pay for usage—they just need you to bring it up first.

  • Offer Tiered Packages for Simplicity

Instead of going back and forth over one-off pricing, offer clear bundles:

Example:
✨ Starter: 1 video + 30-day usage = $300
✨ Growth: 3 videos + 60-day ad usage = $750
✨ Pro: 5 videos + 90-day usage + raw footage = $1200

Why it matters:
This makes you look more professional—and helps brands self-select the package that fits their needs.

  • Don’t Be Afraid to Walk Away

If a brand says:

  • “We don’t pay creators”

  • “We’ll pay you in product”

  • “Can you do this for $50?”

...You’re allowed to say no. And you should.

Your time, effort, gear, creativity, and knowledge deserve compensation.

Why it matters:
Low-paying gigs often drain your time and energy—and prevent you from landing better ones.

Final Thoughts

UGC creators who charge confidently don’t just make more—they attract better clients, build sustainable income, and get taken seriously as professionals.

📌 Join the course here and get paid what you’re actually worth.

Because guessing your rate? That’s over. Let’s build your UGC career with clarity and confidence. 💰

Megan Collier
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