Let’s face it — UGC is booming. But with more creators entering the space, you might be wondering:
How do I stand out when I don’t have followers, fancy equipment, or any experience?
Good news: You don’t need any of those things to be successful in UGC. You just need to show up differently. These are the exact strategies I teach inside The Ultimate UGC Course — and they’re what helped me land high-paying brand deals and quit my 9-to-5.
Let’s break down six UGC tips that actually move the needle👇
1. Focus on Solving Problems, Not Just Selling Products
Brands love creators who get what their customers are struggling with. Instead of just showing off a product, position it as the solution to a pain point.
✅ How to apply it:
When you’re scripting, ask yourself:
“What problem does this product solve? How can I show that in 15–30 seconds?”
📌 Example:
Instead of: “Here’s my new planner!”
Try: “I used to waste hours feeling overwhelmed and unproductive… until I started using this.”
2. Use Raw, Real Footage (Even if It’s Imperfect)
One of the biggest myths in UGC is that your content has to be perfectly edited to be valuable. Nope. Brands are paying for authenticity — not cinematic lighting.
✅ How to apply it:
Use natural light. Film on your phone. Let your personality shine through. A slight stumble or laugh can actually boost believability.
💡 Pro Tip: Brands are shifting away from influencer-polished and toward real-feel content. Use that to your advantage.
3. Script with Psychology, Not Just Aesthetics
What makes someone stop scrolling? Emotion. Curiosity. Surprise. If you just describe a product’s features, you’ll lose the viewer. But if you tap into human psychology, your content sticks.
✅ How to apply it:
Learn to write a strong hook (the first 3 seconds). Use emotions like:
Relief
Frustration
FOMO
Confidence
📌 Example Hook:
“I’ve never had clearer skin — and I’ve tried everything.”
4. Create a “Video Bank” Instead of Starting From Scratch Each Time
Burnout is real — especially if you're making content for multiple brands or pitching weekly. That’s why I teach students to build a video bank — a collection of clips and b-roll they can reuse, remix, and repurpose.
✅ How to apply it:
Dedicate one filming day each week to batch content:
Clips of you unboxing
Close-ups of hands using products
Facial expressions (reaction shots)
Lifestyle shots (walking, working, cleaning, etc.)
💡 You’ll thank yourself later when you can make a new ad without even picking up your phone.
5. Pitch Like a Human, Not a Salesperson
One of the most overlooked UGC skills is outreach. And most people do it wrong by sounding robotic or desperate. Brands are run by people — talk to them like it.
✅ How to apply it:
Use their name. Reference something specific about their brand. Share your idea clearly.
📌 Example:
“Hi Jenny! I saw your latest ad using real testimonials — loved it. I’m a UGC creator who specializes in authentic storytelling and would love to pitch you a few creative ideas.”
(I include full pitch templates and scripts in my course, if you want more.)
6. Think Like a Business Owner, Not Just a Creator
The creators who go full-time in UGC treat it like a real business. That means tracking income, setting goals, and continuously learning.
✅ How to apply it:
Use a spreadsheet to track deals, rates, and deliverables
Set a monthly income goal
Update your portfolio regularly
Follow industry news and trends
💡 UGC isn’t just a side hustle. If you treat it like a business, it can replace your income — just like it did for me.
Final Thoughts: Brands Aren’t Looking for Perfect — They’re Looking for You
It doesn’t matter if you’re 22 or 52. If you’re relatable, reliable, and can create content that connects with real people — you can thrive in UGC.
The strategies above aren’t about working harder. They’re about working smarter — and showing up differently than everyone else in the inbox.
Ready to start?🖤
