If you're creating content consistently but not sure what's working or how to improve, it’s time to treat your UGC like a business.
The most successful creators aren’t just creating—they’re tracking what works, what doesn’t, and what brings them results. Tracking doesn’t have to be complicated, but it’s one of the most powerful ways to grow faster, price smarter, and pitch with confidence.
Here are 5 key things you should be tracking as a UGC creator—plus how each one helps you improve your income and results.
1. Response Rates to Your Pitches
Are you sending 10 emails a week… but getting no replies? Or are you seeing better results on Instagram DMs? Tracking how brands respond (or don’t respond) is essential.
What to track:
of pitches sent
Platform used (email, IG, TikTok)
Response rate (how many replied?)
Conversion rate (how many turned into deals?)
Why it matters:
When you know which platforms work best for you, you can spend less time guessing and more time closing deals.
2. Which Portfolio Videos Brands Comment On
If multiple brands are pointing to the same video in your portfolio, that’s a sign. That content is resonating—and it’s a style you should double down on.
What to track:
Video type (voiceover, testimonial, unboxing, etc.)
Product category (skincare, wellness, etc.)
Specific phrases brands mention (like “we loved your tone”)
Why it matters:
Your portfolio isn’t just for show—it’s a sales tool. The more you know what’s performing, the better you can curate and update it.
3. Rate vs. Time Spent
You might be making $200 for a video—but if it's taking you 8 hours to complete, your hourly rate is way too low.
What to track:
How long each video actually takes (from scripting to edits)
How much you were paid
What tools you used (editing apps, stock footage, etc.)
Why it matters:
Understanding your true hourly rate helps you price smarter, say no when needed, and outsource tasks as you grow.
4. Brand Usage & Repurposing
Some brands will use your content once, others will run it for months or turn it into ads. If your video gets reused, that’s valuable—and you should track it.
What to track:
Where and how your video was used (organic social, paid ads, website)
How long it stayed up
If they requested usage rights or whitelisting
Why it matters:
This info is leverage. You can raise your rates, offer usage licensing up front, and show other brands your content performs.
5. Testimonials and Repeat Work
Brands coming back = you’re doing something right. Keep track of every brand that hires you more than once, and every testimonial or compliment you receive.
What to track:
Which brands rehired you
What feedback they gave
Any referrals that came from your work
Why it matters:
This builds social proof and trust. It also helps you identify the types of brands you work best with (which means easier pitches moving forward).
Final Thoughts
Creating is just half of the game. The other half? Tracking your progress and treating UGC like a business.
You don’t need to be a data nerd—just start with a simple spreadsheet or Google Doc. Inside The Ultimate UGC Course, I include a downloadable Pitch Tracker and Project Tracker so you can plug in your info without starting from scratch.
Small habits = major results. Start tracking and watch what happens. 🙌
